PUCE - FRESH TAR! album art by me
Fresh Tar front cover
Fresh Tar back cover
I’ve known Victor Lewis for about 23 years now, we’ve been in a number of bands together, been on each other albums, been general buds all that time and it’s taken him this long to ask me to do an album cover for him! Granted Victor does a fine job making his own album art, and it’s not like I’m itching to let someone else do my album art (it’s my favourite part) so it’s understandable. But anyway, several months ago Victor hits me up to do some album art for his band Puce’s new album. He tells me he’s looking for something “occult-ish but playful” so it’s the perfect brief from a man I’ve been wanting to do some album art for for the last couple decades so there was no question as to if I was going to do it.
One of the main issues with taking on this project was that since I’ve become a dad I haven’t done hardly anything visual art wise besides making playdoh sculptures with my toddler, but while pondering the brief it hit me “wouldn’t it be fun to make like a demon summoning scene in playdoh?”. I ran the idea past Victor and being a man with true vision and grit he immediately was on board. So then I took a trip to the dollarama and spent about $50 playdoh and playdoh like stuff (yeah, I know you can cook up your own playdoh at home for cheap using flour and salt but I needed the super saturated neon colours for the vision to be correct) and then spent many days with my dry fingers, spaghetti maker and molds building my scene. After the front was done I sent it to the by’s in Puce and their reaction was so positive that they decided it needed to be printed in vinyl so I needed to make a back cover and disc labels.
The back cover I had a pretty clear idea for and wanted to keep the playdoh rolling. I was picturing a psychedelic 60 poster vibe but with those tactile playdoh textures and all that stuff. A thing I discussed with Victor was a mutual desire for something embracing the handmade and with as little digital tweaking as possible and the back cover definitely accomplished this brief as it is just a single photo of this playdoh relief mosaic with the song titles all hand squished in there. (Nothing is truly digital free, all the levels were tweaked in photoshop and the front cover is a bunch of photos of the scene stitched together, it’s just the nature of the beast)
The album itself is a delicious heavy treat that needs to be experienced. The vinyl feels like an event and looks great in any collection. It’s on Brokest records who I’ve done at least 4 or 5 other album covers for so you know you’re in good hands.
alternate version of the front
in progress photo because someone was claiming I used Ai to make this thing, like, really? fer christ’s sake